CI
CI
Logo
The logo is a symbolic element representing the Soosan Group, and is the most core element of the Corporate Identity System that establishes a consistent corporate image in internal and external communication.
CONCEPT: A new light toward the future
The Soosan Group logo expresses the will of the Soosan Group to lead change and constantly challenge the world and the future. With ‘New Light for the Future’ as the core concept, the dynamic logo font and the design motif of ‘light’ symbolize the will of all executives and employees to challenge together for a greater future for Soosan.
Signature
Signature means the combination of logo and logotype.
The combination of Soosan Group's Korean signature and logo and Korean logotype. The principle is to align the top and bottom to the right, and the position and ratio are observed as follows.
Color System
Color The system is one of the basic elements of Corporate Identity, and it has the function of forming a unique color image of the Soosan Group and conveying the identity by applying it to each element such as the symbol and logotype.
The exclusive color is composed of Main Color and Sub Color and must be used in compliance with the color regulations below.
Main Color
Soosan Blue
Pantonce 3025 C
C 100 / M 60 / Y 25 / K 17
R 0 / G 83 / B 131 #005383
Soosan Green
Pantonce 382 C
C 30 / M 0 / Y 100 / K 0
R 196 / G 215 / B 0 #C4D700
Soosan Sky Blue
Pantonce 2985 C
C 60 / M 5 / Y 0 / K 0
R 89 / G 189 / B 237 #59BDED
Sub Color
Soosan Indigo
Pantonce 2767 C
C 99 / M 87 / Y 42 / K 41
Pantonce Cool Gray
3 C/ 4 C/ 5C/ 6 C
Black 30% - Black 50%
